Build with, not for

The only way to make good software is to build it WITH (not FOR) the people who have to use it:

• Watch their face while they use it. Even on a screen share, their face tells you what their words won’t.
• Ship. Then ship again. Then ship some more. Then keep shipping! The cadence is the work.
• Let them break it. The people who actually use the thing will always find edges you never expected.